MOD must "significantly transform the way we communicate," says Stephen Jolly, Director of Defence Communications
The British military’s communications strategy is in the process of a shakeup. Where before there existed two ‘universes’ – that of information operations and psyops, and that of public relations, media ops and marketing – the emerging tactic is now in bridging the gap to better coordinate a full spectrum approach to Ministry of Defence communications. Such a move should see benefits to all aspects of MOD functions, from recruitment to operations, but it carries t...
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