Business Confidence in the Global Defence Buyer Industry in 2011–12: Industry Dynamics, Market Trends and Opportunities, and Demand and Expenditure Forecast

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Publish Date: 01-Feb-11
Single User Price: $2,000
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This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of defence buyers. With a challenging year ahead, this report provides the reader with a definitive analysis of business confidence, and explores how opportunities and demand are set to change in 2011–12. Furthermore, this report not only grants access to the opinions and strategies of business decision makers , but also examines their actions surrounding business priorities.
• The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
• Opinions and forward looking statements on business confidence of over 50 industry executives are captured in our in-depth survey, of which 38% represent decision makers & Departmental Heads
• Identifies supplier selection strategies and concerns
• Tracks supplier performance and identifies areas of improvement in 2011-12
• Identifies top growth regions in order that companies can allocate their marketing activities and budgets effectively
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
• The report examines current practices and provides future expectations over the next 12-24 months
• The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
• Analyzes changes to capital expenditure, organizational budgets, and expenditure on products and services
Reasons To Buy:
• Drive revenues by understanding future product investment areas and growth regions by leading industry players
• Formulate effective sales & marketing strategies by identifying how budgets are changing and where spend will be directed to in the future
• Better promote your business by aligning your capabilities and business practices with your customers’ changing needs
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies
• Predict how the industry will grow, consolidate and where it will stagnate
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
• Identify market specific growth opportunities