Former BBC Defence Correspondent Mark Laity talks to Defence IQ about strategic communications
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Former BBC Defence Correspondent Mark Laity talks to Defence IQ about strategic communications
We’re joined by Mark Laity, the Chief of Strategic Communications at Supreme Headquarters Allied Powers Europe and formerly the BBC’s Defence Correspondent, during which time he was an influential voice reporting on major conflicts including the Gulf War, Kosovo, Serbia and the former Yugoslavia. We asked whether conceptual IO strategies can ever be readily useful and whether single narratives are being effectively rolled out in today’s coalition-led theatres. Laity provides several significant takeaway points in this short audio session ahead of his much-anticipated presentation at the IO Global 2013 conference.
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