Why defence contractor CEOs are getting serious about social media
Defence industry CEOs who are new to social media, but who understand the financial benefits are becoming the most passionate advocates for its use.
Nearly every defence contractor CEO started their careers before social media had taken hold. As a result, for most defence industry executives, social media is one of the many things they’ve had to learn on the job.
Marketing has traditionally been a lower priority in the defence sector, and social media even less so.
But marketing is...
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