Influencing the Influencers: Countering extremism with the people who matter

In our recent article on positive counter-messaging, we heard from several experts in the CVE domain who advocate the need for narratives to be communicated from within vulnerable communities, led by the real influencers. However, finding these influencers is just one challenge – bringing them onboard to support and implement a message requires a the right tools, the right techniques, and a level of finesse known only to those with a seasoned understanding of this arena.

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