International Armoured Vehicles | Strategic Partnership Opportunities

2027 Partnership Opportunities
Where the global armoured community defines the future fight

Own the conversations shaping the future of armoured capability

International Armoured Vehicles brings together military leadership, programme owners, procurement stakeholders, OEMs, innovators and solution providers from across the full armoured ecosystem. Put your organisation in the room where requirements are discussed, partnerships are formed and next-generation mounted capability moves from ambition to action.

A concentrated commercial environment
1,600+
Armour-relevant attendees
55+
Nations represented
3
Days of briefings, meetings and networking
8
Priority capability themes

Less trade-show drift. More relevant conversations with the people defining, buying, integrating and sustaining armoured capability.

Why industry returns

“The International Armoured Vehicles Conference is really important for us for two main reasons. Firstly, because we get access with the main customer stakeholders, be that for the UK or international. And secondly, because we get the great visibility of other companies that we can work with to collaborate to provide solutions to our customers.”

Head of Land Sales | Thales

“This has been a fantastic event. We've had a chance to meet a wide range of the customer community, our actual customer in the UK, and potential customers through delegations from foreign and allied nations in a really relaxed environment, giving us a chance to have a proper conversation.”

VP & GM | General Dynamics Land Systems
Senior military speaker on the International Armoured Vehicles stage
Military and industry delegates in a focused meeting
International Armoured Vehicles exhibition floor networking
The agenda behind the audience

Align your brand with the capability priorities defining the next fight

IAV is not a generic defence crowd gathered beneath a convenient roof. The programme is built around urgent, investable capability challenges — giving sponsors a clear route to the communities most relevant to their offer.

Two new themes for 2027
Firepower01

Restoring direct-fire overmatch

Tanks, turrets, missiles, organic precision effects and the integration of platform firepower with sensors, UGVs and digital targeting.

Mobility02

Enabling manoeuvre under pressure

Next-generation platforms, hybrid-electric options, breaching, route clearance and operational reach in contested and transparent battlespaces.

Connectivity & Digitisation03

Fighting as a digitised force

Software-defined vehicles, data architectures, cloud-enabled command systems and the integration of armour into the wider kill web.

RAS & C-UAS04

Integrating autonomy and countering aerial threats

UGVs, human-machine teaming, attritable mass, persistent observation and counter-UAS as a core requirement for vehicle survivability.

Protection & Survivability05

Keeping armoured forces alive

Advanced armour, signature management, active protection systems and layered approaches to surviving under persistent observation.

PNT / PNT-SA06

Maintaining assured navigation and awareness

Resilient position, navigation, timing and situational awareness for armoured fleets operating in degraded and EW-contested environments.

New for 202707

Endurance, Repair & Battlefield Logistics

Dispersed sustainment, repair, recovery, additive manufacturing, supply-chain resilience and keeping the force fighting under attrition.

New for 202708

Emerging Technologies

AI, machine learning, cloud, data exploitation and accelerated pathways for moving promising technology into operational use.

Who is in the room

Access senior leaders shaping requirements, programmes and adoption

The audience spans operational leadership, acquisition and procurement, research and innovation, logistics and support, OEMs, subsystem providers and emerging technology companies. In other words: the ecosystem, not merely the exhibition aisle.

1,600+
Attendees
55+
Nations
27th
Annual edition
19–21
January 2027
🇬🇧 UK General Sir Tim Radford

General (retd.) Sir Tim Radford

Former Deputy Supreme Allied Commander Europe
IAV Chairman

NATO
🇺🇸 USA General Gary Brito

General (retd.) Gary Brito

Former Commanding General, US Army TRADOC
IAV Stream Chairman

US Army TRADOC
🇧🇷 Brazil General José Ricardo Vendramin Nunes

General José Ricardo Vendramin Nunes

Military Commander of the Oriental Amazon
Brazilian Army

Brazilian Army
🇯🇵 Japan Lieutenant General Satoru Ohashi

Lieutenant General Satoru Ohashi

Director General of Ground Systems
ATLA – Japan MOD

ATLA Japan Ministry of Defence
🇪🇪 Estonia Major General Indrek Sirel

Major General Indrek Sirel

Estonian Division Commander
Estonian Land Forces

Estonian Land Forces
🇸🇰 Slovakia Brigadier General Stefan Acsai

Brigadier General Stefan Acsai

Commander Land Forces
Slovak Armed Forces

Slovak Armed Forces
🇪🇺 EU Brigadier General Stefan Lampl

Brigadier General Stefan Lampl

Director Logistics
European Union Military Staff

European Union Military Staff
🇬🇧 UK Colonel James Fern

Colonel James Fern

Assistant Head Ground Manoeuvre
Army Futures, British Army HQ

British Army
🇬🇧 UK James Gavin

James Gavin

Deputy Director UKDI
UK MoD – NAD Defence Innovation

UK Ministry of Defence
NATO John Ridge

John Ridge

Chief Adoption Officer
NATO Innovation Fund

NATO Innovation Fund
Built around your commercial objectives

Tailored to Suit Your Objectives

Whether the priority is authority, account access, product visibility, technical credibility or stronger partner relationships, the programme can be shaped around the outcome — rather than forcing every sponsor into the same camouflage.

01 · Thought Leadership

Lead the strategic conversation

Build authority through content that sits naturally within the agenda and connects your expertise to an active capability requirement.

  • Plenary or track presentation
  • Panel participation
  • Case study or technical briefing
  • Content-led pre-event promotion
02 · Interactive Engagement

Turn an audience into a working group

Create smaller, more candid conversations around a specific challenge, use case or technology adoption barrier.

  • Roundtable or discussion group
  • Technical deep dive
  • Closed-door briefing
  • Problem-solving session
03 · Curated Networking

Make the right conversations easier

Use hosted networking and targeted introductions to create meaningful access without relying on chance encounters near the coffee.

  • Private meetings
  • Hosted receptions and lunches
  • Delegate introductions
  • Invitation-only functions
04 · Showcase & Visibility

Put capability into context

Create a physical and visual presence that helps delegates understand what your organisation does — and why it matters now.

  • Exhibition and vehicle displays
  • Live technology demonstrations
  • Branded experiences and zones
  • Digital and on-site visibility
Official Workshop Host

Own a 90-minute capability deep dive

Host one of the agenda's small-group workshop sessions, designed for detailed examination of a priority challenge and meaningful peer discussion.

  • Agenda-aligned workshop positioning
  • Facilitated interaction with specialists
  • Strong association with a defined theme
  • Extended time with a focused audience
Innovation Pods

A sharper platform for emerging capability

A compact, high-impact showcase for new technologies, SMEs and non-traditional suppliers looking to enter the defence ecosystem and start the right technical conversations.

  • High-visibility innovation footprint
  • Ideal for demonstrators and prototypes
  • Lower-friction route into the community
  • Aligned to the emerging technology agenda
Flagship tier

Four Star Lead Partner

The event's most prominent partnership platform, designed for category leadership, top-tier visibility and a defining role across the programme.

Premium tier

Three Star Partner

A high-profile package combining thought leadership, significant brand presence and strong routes into networking and engagement.

Focused tier

Two Star Partner

A balanced route to agenda alignment, audience engagement and exhibition visibility around a clearly defined capability area.

Accessible tier

One Star Partner

A targeted platform for organisations seeking credible event presence, practical engagement and a clear point of entry into the IAV community.

Military leaders reviewing technology at IAV
Senior military leader speaking on stage
Evening networking reception at IAV
Get in touch

Build a partnership around the audience you need to reach

Share your priority accounts, capability area and commercial objective. The partnership team will help identify the format and package that gives you the strongest route into the IAV community — without padding the plan with decorative extras.

Dhiren Sondagar

Dhiren Sondagar

Senior Sponsorship Sales Manager | Defence iQ

Contact Dhiren
Daryl Guenioui

Daryl Guenioui

Sponsorship Sales Manager | Defence iQ

Contact Daryl