Douglas Burdett

Douglas Burdett is the author of Fire Support, a marketing blog for defense contractors. A VMI grad and former U.S. Army field artillery officer and Madison Avenue ad man, in 2001 he founded Artillery, a marketing agency.

Defence industry CEOs who are new to social media, but who understand the financial benefits are becoming the most passionate advocates for its use. Nearly every defence contractor CEO started their careers before social media had taken hold. As a result, for most defence industry executives, social media is one of the many things they’ve...Full Article »
The primary benefit of thought leadership is that when buyers are trying to solve a problem, they seek out a thought leader’s guidance. In the case of defence contractors, when the end buyer is researching a solution to a problem, they seek out advice long before activating the procurement process. Once in the door, the defence thought...Full Article »